Ads Of The World recently ran a story in conjunction with Getty Images, outlining four concepts that can give your visuals more impact. Whether you’re taking a photo, making a video, or choosing some stock photography, here are 4 factors that help make the imagery pop:
Models are out and so are perfect shooting conditions. People want to see what’s real.
You’re trying to reach a diverse audience – make sure your images reflect that.
This is a tricky concept, but the idea is to do what you can to make the image jump off the two-dimensional screen – extreme angles, vibrant colours, etc.
Take the ordinary and show it in a new light.
Check out the original article for more details on these concepts and some visuals to illustrate them.