Had a great meal at a new local restaurant yesterday and, when we were paying the bill, they gave us a business card asking for a review on Trip Advisor. Brilliant.
Now this particular card was created for this restaurant through Trip Advisor’s promotional program (another brilliant move), but you can make up your own.
In fact, your card could mention the key websites where you’d like to see reviews: Yelp, Angie’s List, Google, Facebook, etc. and give the URL for them to make it easy for people. And put your own logo and website address on there as a reminder as well.
Business card sized printing is best because the cards are easy for people to slip in their pockets, wallets, and purses, plus printing even a small quantity is inexpensive.
I think it’s better to ask for reviews on third-party sites because they’re moderated and no one can claim you controlled what was posted.
I also think it’s better to make this different from your business card because it stands out more in people’s minds. I know if I’d been handed simply a business card, I probably wouldn’t even have looked at it. But this caught my eye.
And you could have fun with the design too – play with the wording and even add an image.
Keep track of when you start handing out the cards. Does the number of online reviews go up? By how much? Then stop the cards for a time. See what happens.