Had a great meal at a new local restaurant yesterday and, when we were paying the bill, they gave us a business card asking for a review on Trip Advisor. Brilliant. Now this particular card was created for this restaurant through Trip Advisor’s promotional program (another brilliant move), but you can make up your own.
One of the hot terms in marketing these days is “persona.” The idea is to better understand your customers by creating profiles or personas. Research for these personas can get complicated, but here’s one that’s fairly easy to do: reading testimonials or reviews. Three key elements to researching your audience are: Finding out what problems they’re trying […]