Do you have pages on your website that rank well but are not getting many clicks? You can find out by using Google Search Console. Once you find these pages, you can try changing their HTML Title and Meta Description and see if that helps the click-through rate. Begin by going to your website’s section in […]
Make Embedded YouTube Videos Start Wherever You Want
Want an embedded YouTube video to begin at a certain point? For example, you don’t want people to sit through an entire interview to hear a particular point that’s made. Making the video start at that point is easy to do. Just stop the video where you want people to begin viewing. In this case I’ve stopped […]
How To Join Two Lists In WordPress
If you have two lists on a WordPress Post or Page, and you need to join them to form a single list, here’s how to do it without re-writing everything. The Lists Are Near One Another If the two lists are close to one another in the text, you can go into Text mode, like this: […]
Google’s New Mobile Friendly And Speed Test Tool
Google has revamped and combined its tools for testing how mobile-friendly a website is and how quickly it loads. Simply enter the URL of the page here and wait for the results.
Your Smartphone’s Orientation Matters For Website Photos
I had a client send me photos from their smartphone the other day, to use in a slideshow on their website. Problem was, the slideshow is wide and not very tall, while the images were narrow and really tall. We had to crop the photos and several of them really didn’t work at all when […]
How To Remove Suggested Videos From Embedded YouTube Videos
If you embed a YouTube video on your site, you may not want visitors seeing the suggested videos that YouTube pulls up when the video is over. In particular, it can be frustrating to have YouTube encouraging visitors to look at competitors’ videos. So how do you stop screens like this from showing up? If you’re […]
Adding Shortcuts To Navigate Google Analytics
There are over 100 reports available in Google Analytics – this graphic shows you the complete list as of June 2016, if you were to open up every section of the left hand menu. The problem a lot of us have is remembering where a particular report is located in this gigantic menu, most of which […]
Basic Social Media Statistics in Google Analytics
Knowing which social media platforms are sending you traffic is vital to your social media marketing, so here’s how to find those basic stats using Google Analytics. Because we want to know where visitors are coming from, you’ll be looking under Aquisition in the side menu of Google Analytics. You’ll see a section called Social, […]
How To Add Users To Your Google Analytics
You can share your Google Analytics with others, such as other staff members or someone you’ve hired to do SEO work. And you can give them varying levels of permissions as well. Steps to Sharing Your Google Analytics Assuming you’re already logged into your Google Account, go to http://google.com/analytics and click the Sign In link at the […]
Write Descriptive Anchor Text For Your Links
Anchor text is the clickable text that visitors see in a hyperlink; text that’s usually uniquely coloured, underlined, or both. Best practice is to make this anchor text descriptive of what visitors are going to get when they click the link. The other day I came across this example of weak anchor text: In this […]
Find WordPress Help Online
Finding online help with your WordPress site has gotten easier over the years. There are thousands of sites offering tutorials and advice. Here’s a list of the ones I would recommend using. I’m only listing free sites here, but there are many paid support sites, including support sites for paid plugins and themes. Official Help […]
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