Every website could use a basic privacy policy. That’s because every website uses cookies in some way. For example, you should be taking advantage of Google Analytics, and it uses cookies. And if your site uses cookies, it’s helpful to disclose that as part of a privacy policy because cookies convey information about a visitor. […]
Is It Worth Paying For Online Directory Listings?
Here’s the type of pitch you may have received from an online business directory: we’ll improve your search engine visibility by listing you for ONLY $395 a year. Is it worth the money? Probably not, but there’s an easy way to check. Search for a few different keywords relating to your business, and include your location if […]
Stop Infinitely Looping Your Animated GIFs
Animated gifs are great. But like any good thing, too much of it is… well, too much. The idea of an animated gif is to create a mini-movie using a few still frames. It’s an easy way of illustrating a point without having to create an entire video. Plus animated gifs are quick to load and […]
Generate Tiled Background Textures And Patterns
While we’ve moved on from the days of over-using background photos behind web text – beach pebbles, wood, and so on – sometimes it’s nice to have a bit of texture or a pattern lightly visible on a coloured background. The Background Image Generator does exactly that. It’s a free tool from SiteOrigin, a company […]
Should You Update To The Latest Version Of WordPress?
There are two common reactions when self-hosted WordPress users see a message like that: They do nothing, wondering if the update will break something, yet worrying that something bad will happen because they’re not updating. They just hit the button and assume all will be well (hopefully they did a backup first!). In both cases, these users […]
Stop Displaying Your WordPress Username
When people choose a username for WordPress, they often forget that it’s the default for displaying the author name (technically, WordPress displays the nickname, but the nickname defaults to the username). So you end up with situations like this: Now maybe you don’t mind your username showing up publicly, but in most cases it looks unprofessional […]
Create Simple Charts Quickly
Making data easier to understand through charts is an important part of creating useful content for your website. There are a lot of free online chart generators, such as Online Charts or Raw, which creates amazing cutting-edge chart designs, but most are not so easy to use when you just need a quick chart for your website. Beam […]
Duplicate Testimonials – Don’t Do This
The exact same testimonial under different names – ouch. If the testimonial and author were both repeated in the example below, that would look sloppy, but, when the names are different, visitors start to think the worst: are the others real? Is that really a picture of a customer and her daughter? The best defense […]
When Sending Away Visitors Is A Good Thing
I often hear clients say they don’t want any external links on their site because that will take visitors away. But sending them away can be a good thing. I was working with a liquor store on improving their content and one of the pieces they were working on was a history of wine. The first […]
Using Testimonials And Reviews To Understand Your Audience
One of the hot terms in marketing these days is “persona.” The idea is to better understand your customers by creating profiles or personas. Research for these personas can get complicated, but here’s one that’s fairly easy to do: reading testimonials or reviews. Three key elements to researching your audience are: Finding out what problems they’re trying […]
Click To Enlarge Images In WordPress
Clicking on a small image to see a larger version can be important to website visitors. And displaying the smaller image saves real estate and keeps the page loading fast. But in WordPress, the only built-in function for viewing larger images is to have the visitor taken to a new page or a new browser screen. You can […]
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