Most small business website owners understand the importance of having a short, clear business description on their home page. But they often forget to link the text to relevant pages on the site. That’s a missed opportunity. Notice how this company tells visitors about the services they offer, but don’t make it easy to immediately click […]
How to Create an Editorial Calendar for Your Site
An editorial calendar is a plan for articles to be written over a period of time, usually a year. Editorial calendars can take the pressure off when it comes to article ideas later in the year, as well as ensuring that you don’t forget important opportunities. If you Google “website editorial calendar” you’ll find a lot […]
Why Do You Have a Website?
That may sound like a strange question in this day and age – what small business wouldn’t want a website? But the fact that we take websites as a given is even more reason to ask the question. You need to have a clear purpose or, rather, purposes for your website, and none of them […]
The New Years Resolutions Post
Yes, the web is filled with New Year’s resolutions pieces, but that’s because they can be both fun and important, depending on your viewpoint. Writing your own post about resolutions is valuable because the topic is widely-searched and while it may seem like there’s nothing new to say, you’d be surprised. One way to keep it new is if you make […]
Last Minute Holiday Season Website Checklist
Christmas is almost upon us and you’re ready to take a holiday season break. Time for a last-minute website check before that break: Are any special holiday hours, notices displaying correctly and, if possible, scheduled to automatically end? Does your site have a holiday greeting for visitors, customers, staff, and so on? Where practical, do you have something visual on […]
The Year In Review Post
Not only is it the holiday season, it’s year-end, and the perfect time to write a piece reflecting on the last 12 months. Now, before you say that everyone writes articles about the events and trends of the past year, ask yourself why. Readers love round-ups. There can be a lot to be learned from looking back […]
The Christmas Holidays Post
Here are a few ideas for writing a post or two during the christmas holiday season: About the Season Post What does the Holiday Season mean to you? What traditions do you observe in your family? Have a great story from when you were a child or about your children? What season’s greeting would you […]
Free Christmas Banner Backgrounds
For members of See How Support, here are some christmas banner backgrounds to use on your website. You can easily add your own text, using tools like PicMonkey: Just right click to download a background. You’re free to use these on any site, personal or commercial, but you can’t sell them or give them away claiming […]
Four Elements That Give Your Visuals More Impact
Ads Of The World recently ran a story in conjunction with Getty Images, outlining four concepts that can give your visuals more impact. Whether you’re taking a photo, making a video, or choosing some stock photography, here are 4 factors that help make the imagery pop: Imperfection Models are out and so are perfect shooting conditions. People […]
Connect Black Friday to a Blog Post
One of marketing’s greatest promotional feats – the legendary, or perhaps more accurately, mythological Black Friday – is about to descend on us. Unless you’re a retailer affected by the marketing machinations, you might feel that your business is just sitting on the sidelines. But one way to ride the wave of publicity is to write an […]
A List of Free Image Websites
Updated May 2016 We all know how important it is to have relevant and interesting images in your content, but when you don’t have an image of your own to use, buying a great photo isn’t always an option. Thankfully, there are lots of places to get free legal stock photos. (Please don’t tell me you’re going on Google […]