I saw this question posed in a LinkedIn discussion, but I hear it all the time: Should I have an email newsletter or a blog? The answer is: it’s the wrong question. Most small businesses should have both, and the question should be: What kinds of email newsletter and blog should I have? By “email newsletter” I mean something […]
Do You Know How Many People Are Clicking Your Email Signature?
First of all, congratulations for putting your website address in your email signature. You’ve made it easy for correspondents to get to your site. But are you tracking how many of them click on that link? If you’re using Google Analytics for your site statistics, it’s a snap to see the number of clicks. You can even […]
Find Pages That Need Better Titles And Meta Descriptions
Do you have pages on your website that rank well but are not getting many clicks? You can find out by using Google Search Console. Once you find these pages, you can try changing their HTML Title and Meta Description and see if that helps the click-through rate. Begin by going to your website’s section in […]
Adding Shortcuts To Navigate Google Analytics
There are over 100 reports available in Google Analytics – this graphic shows you the complete list as of June 2016, if you were to open up every section of the left hand menu. The problem a lot of us have is remembering where a particular report is located in this gigantic menu, most of which […]
Basic Social Media Statistics in Google Analytics
Knowing which social media platforms are sending you traffic is vital to your social media marketing, so here’s how to find those basic stats using Google Analytics. Because we want to know where visitors are coming from, you’ll be looking under Aquisition in the side menu of Google Analytics. You’ll see a section called Social, […]
How To Add Users To Your Google Analytics
You can share your Google Analytics with others, such as other staff members or someone you’ve hired to do SEO work. And you can give them varying levels of permissions as well. Steps to Sharing Your Google Analytics Assuming you’re already logged into your Google Account, go to http://google.com/analytics and click the Sign In link at the […]
Write Descriptive Anchor Text For Your Links
Anchor text is the clickable text that visitors see in a hyperlink; text that’s usually uniquely coloured, underlined, or both. Best practice is to make this anchor text descriptive of what visitors are going to get when they click the link. The other day I came across this example of weak anchor text: In this […]
Use Business Cards To Ask Offline Customers For Third Party Online Reviews
Had a great meal at a new local restaurant yesterday and, when we were paying the bill, they gave us a business card asking for a review on Trip Advisor. Brilliant. Now this particular card was created for this restaurant through Trip Advisor’s promotional program (another brilliant move), but you can make up your own.
How To Exclude Your Own Visits From Google Analytics
When you look at your own website, statistics programs like Google Analytics will track that as a visit. If you’re constantly working on and monitoring your site, this can really skew the stats, so you need to filter yourself from the results. In Google Analytics, it’s very easy to exclude your visits. The key is to know the IP […]
When And How To Use URL Shorteners For Small Business Marketing
Use a shortened URL when you have tracking or other codes in your URLs. Users of social media are familiar with shortened URLs, but they aren’t just for situations where you’re trying to save space. This article is about when and how a small business should make use of free URL shortening services in emails and other promotional material. […]
Add Users And Pageviews By Source To A Google Analytics Custom Dashboard
As part of our Google Analytics custom dashboard series, I’m going to add a new widget to show Users and Pageviews by their Source. This is a quick way of telling me whether more people are getting to my site from search engines or social media or other websites and so on. And it also […]
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