I saw this question posed in a LinkedIn discussion, but I hear it all the time: Should I have an email newsletter or a blog? The answer is: it’s the wrong question. Most small businesses should have both, and the question should be: What kinds of email newsletter and blog should I have? By “email newsletter” I mean something […]
Do You Know How Many People Are Clicking Your Email Signature?
First of all, congratulations for putting your website address in your email signature. You’ve made it easy for correspondents to get to your site. But are you tracking how many of them click on that link? If you’re using Google Analytics for your site statistics, it’s a snap to see the number of clicks. You can even […]
Email Your Mailing List Now If It’s Been More Than Three Months
Flooding your subscribers with mailings is not a good idea, but neither is emailing them too little. Aside from missed opportunities, there’s a tendency for people to forget what lists they’re on, and if they haven’t seen anything from you for a long time, they may think it’s spam and unsubscribe you. Worse still, they […]