A favicon is a small graphic used to identify a website. It’s most often used in browser tabs and address bars or on mobile device home screens. What makes favicons important is that they provide quick identification of and branding for your website/business. The term favicon is short for favorite icon. Favourites is a term used […]
What to Put in a Basic Promotional Package
I recently built a website for an event featuring a group of related businesses. The toughest part of the job was getting basic promotional information from each of the businesses; simple things like their logo or an image of their business location. A common response was “it’s all on my website.” Except it often wasn’t, at least […]
Check Your Website’s Listings in Google
By checking what pages Google and other search engines have indexed from your site, you can quickly get a handle on: Whether the pages you want people to find are being indexed Whether pages you don’t want found are getting indexed Whether pages are being indexed twice under different URLs (either under different categories or with and without […]
How to Use Google Analytics Annotations
The tweet about your website’s newest article has done very well and you see the spike in traffic on Google Analytics. But a year from now, are you going to remember what that spike was about? Probably not. Which is why you should use Google Analytics annotations. This very handy feature allows you to make […]
Connect Your Google Search Console With Google Analytics
If you’re in Google Analytics looking for search queries visitors used to find your website, and you see this screen when you go to Acquisition -> Search Engine Optimization -> Queries, you need to connect Analytics to your Google Search Console (formerly known as Webmaster Tools): If you’re not seeing the button highlighted by the arrow […]
Email Your Mailing List Now If It’s Been More Than Three Months
Flooding your subscribers with mailings is not a good idea, but neither is emailing them too little. Aside from missed opportunities, there’s a tendency for people to forget what lists they’re on, and if they haven’t seen anything from you for a long time, they may think it’s spam and unsubscribe you. Worse still, they […]
Let Visitors Know Your Holiday Hours
The holiday season is a season of changing schedules, so use the web to keep things clear for everyone. Here are a few ways to do that: Post your holiday schedule on your website. Put it somewhere visitors are sure to see it, like in the sidebar where it’s always visible or use a special popup […]
Promoting Past Holiday Content
Got some holiday-related articles from past years just sitting in your blog archives? Most likely they’re still relevant, so it’s time to dust them off and promote anew! Here are two ways you can do it in WordPress: A special Holiday menu in your sidebar A special Holiday section of your main menu If you’re using […]
Social Media Account Image Dimensions
Click on a social media site to see the maximum dimensions of key images for account settings, along with a link to official instructions. I’ll keep this list updated and let me know if you think something needs changing. UPDATE: Here’s a quick guide from the Canva.com website, which is a handy, free online photo editor that I use for making […]
Making Multiple Printed Coupons More Trackable
I was visiting a plumbing website the other day and on the home page I saw this offer of various printable coupons. When you click the link at the bottom you get a PDF with all the coupons, which you then print, cut out the one(s) you want, and then present when you buy a service. […]
Mention Your Domain Name On Your Voice Mail
Most of us dislike being sent to voice mail or waiting on hold, but one of the ways you can improve the experience for customers and clients is to give them your website address. Hopefully your website can provide them with the answers they need or at the very least they’ll have another way of getting […]