There are over 100 reports available in Google Analytics – this graphic shows you the complete list as of June 2016, if you were to open up every section of the left hand menu. The problem a lot of us have is remembering where a particular report is located in this gigantic menu, most of which […]
Basic Social Media Statistics in Google Analytics
Knowing which social media platforms are sending you traffic is vital to your social media marketing, so here’s how to find those basic stats using Google Analytics. Because we want to know where visitors are coming from, you’ll be looking under Aquisition in the side menu of Google Analytics. You’ll see a section called Social, […]
How To Add Users To Your Google Analytics
You can share your Google Analytics with others, such as other staff members or someone you’ve hired to do SEO work. And you can give them varying levels of permissions as well. Steps to Sharing Your Google Analytics Assuming you’re already logged into your Google Account, go to http://google.com/analytics and click the Sign In link at the […]
How To Exclude Your Own Visits From Google Analytics
When you look at your own website, statistics programs like Google Analytics will track that as a visit. If you’re constantly working on and monitoring your site, this can really skew the stats, so you need to filter yourself from the results. In Google Analytics, it’s very easy to exclude your visits. The key is to know the IP […]
Add Users And Pageviews By Source To A Google Analytics Custom Dashboard
As part of our Google Analytics custom dashboard series, I’m going to add a new widget to show Users and Pageviews by their Source. This is a quick way of telling me whether more people are getting to my site from search engines or social media or other websites and so on. And it also […]
How To Add A Google Analytics Custom Dashboard
Google Analytics offers a huge range of reports on your site’s visitors. But that choice of reports be overwhelming. And individual reports can sometimes contain so much information that new users’ eyes glaze over. Custom Dashboards are one way to navigate this vast array of statistics. In this article, I show you how to get started with […]
Comparing Time Frames In Google Analytics
Google Analytics makes it easy to compare statistics, and that’s important for understanding trends, spotting changes, and, hopefully, patting yourself on the back for increased visitors. You’re probably already familiar with the date picker at the top right of the Google Analytics reporting screen – by clicking on it you get a calendar for choosing your date […]
Have Google Analytics Reports Emailed To You
So, you have Google Analytics on your site. Good, but do you regularly log in and check your visitor statistics? Me neither. Instead of forgetting to go to your stats, why not have them come to you? On any Google Analytics report there’s an Email link which will automatically email you that report on a schedule of your choosing – […]
Connect Your Google Search Console With Google Analytics
If you’re in Google Analytics looking for search queries visitors used to find your website, and you see this screen when you go to Acquisition -> Search Engine Optimization -> Queries, you need to connect Analytics to your Google Search Console (formerly known as Webmaster Tools): If you’re not seeing the button highlighted by the arrow […]
Is Your Home Page Bounce Rate Too High?
On websites where the purpose of the home page is to guide visitors to the right page or pages within the site, a high bounce rate suggests there’s something wrong. If you have a one-page website or a home page which is more of an end point (with content or calls to action that don’t lead further into the site), […]
Bounce Rate
In website statistics, the term bounce rate means: the percentage of visitors who viewed only one page Here’s how Google describes ‘bounce rate’ in its documentation: Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page). Bounce rates are one […]