Anchor text is the clickable text that visitors see in a hyperlink; text that’s usually uniquely coloured, underlined, or both. Best practice is to make this anchor text descriptive of what visitors are going to get when they click the link. The other day I came across this example of weak anchor text: In this […]
When And How To Use URL Shorteners For Small Business Marketing
Use a shortened URL when you have tracking or other codes in your URLs. Users of social media are familiar with shortened URLs, but they aren’t just for situations where you’re trying to save space. This article is about when and how a small business should make use of free URL shortening services in emails and other promotional material. […]
When Sending Away Visitors Is A Good Thing
I often hear clients say they don’t want any external links on their site because that will take visitors away. But sending them away can be a good thing. I was working with a liquor store on improving their content and one of the pieces they were working on was a history of wine. The first […]
Use Text Links in Your Home Page Content
Most small business website owners understand the importance of having a short, clear business description on their home page. But they often forget to link the text to relevant pages on the site. That’s a missed opportunity. Notice how this company tells visitors about the services they offer, but don’t make it easy to immediately click […]