Answering questions from your customers and clients is a great source of material for your website’s blog. Not only are you providing valuable information, but you know that this is information people are looking for, so it will really help your search engine visibility. Even if you already have a Frequently Asked Questions page, you can […]
Finding New Material In Old Reports
No new studies you can report on in your field? Time to start mining past studies and reviving some old material or finding new twists on old figures. Pick any topic relating to your business – I’m sure you’ll find many if not dozens of recent studies on that topic. Your task is to extract the […]
The Old Patent Post
In every field there’s a long history of invention, some of it quite… unusual. Finding these unusual inventions and blogging about them can be a great source of both entertainment and sometimes education. A client of mine – a singing teacher – was looking for something fun to blog about and I suggested she try Google […]
The “Lessons Learned From” Post
It’s amazing what you can learn from Game of Thrones. The lesson to be learned from this search on Google is that people love to read articles that relate a topic to their favourite show, movie, book, personality, and so on. It can take a bit of work to make the necessary connections, and you may […]
The Memorial Post
When a person dies, we like to remember what they did in their lives, and this can be a source of writing ideas for your site. Whether it’s someone generally famous or someone well known in your business or simply someone you knew, the key is to find a memory that relates to something important to your […]
The Video Post
Video is so important these days, which is why you should include it in at least some of your website articles. You don’t have to make the video yourself. Sharing a video you’ve found on sites like YouTube is also valuable – it’s a version of the Sharing Post – but here are some twists: Summarize and […]
How to Create an Editorial Calendar for Your Site
An editorial calendar is a plan for articles to be written over a period of time, usually a year. Editorial calendars can take the pressure off when it comes to article ideas later in the year, as well as ensuring that you don’t forget important opportunities. If you Google “website editorial calendar” you’ll find a lot […]
The New Years Resolutions Post
Yes, the web is filled with New Year’s resolutions pieces, but that’s because they can be both fun and important, depending on your viewpoint. Writing your own post about resolutions is valuable because the topic is widely-searched and while it may seem like there’s nothing new to say, you’d be surprised. One way to keep it new is if you make […]
The Year In Review Post
Not only is it the holiday season, it’s year-end, and the perfect time to write a piece reflecting on the last 12 months. Now, before you say that everyone writes articles about the events and trends of the past year, ask yourself why. Readers love round-ups. There can be a lot to be learned from looking back […]
The Christmas Holidays Post
Here are a few ideas for writing a post or two during the christmas holiday season: About the Season Post What does the Holiday Season mean to you? What traditions do you observe in your family? Have a great story from when you were a child or about your children? What season’s greeting would you […]
Connect Black Friday to a Blog Post
One of marketing’s greatest promotional feats – the legendary, or perhaps more accurately, mythological Black Friday – is about to descend on us. Unless you’re a retailer affected by the marketing machinations, you might feel that your business is just sitting on the sidelines. But one way to ride the wave of publicity is to write an […]