I saw this question posed in a LinkedIn discussion, but I hear it all the time: Should I have an email newsletter or a blog? The answer is: it’s the wrong question. Most small businesses should have both, and the question should be: What kinds of email newsletter and blog should I have? By “email newsletter” I mean something […]
The Question And Answer Post
Answering questions from your customers and clients is a great source of material for your website’s blog. Not only are you providing valuable information, but you know that this is information people are looking for, so it will really help your search engine visibility. Even if you already have a Frequently Asked Questions page, you can […]
How to Create an Editorial Calendar for Your Site
An editorial calendar is a plan for articles to be written over a period of time, usually a year. Editorial calendars can take the pressure off when it comes to article ideas later in the year, as well as ensuring that you don’t forget important opportunities. If you Google “website editorial calendar” you’ll find a lot […]