Animated gifs are great. But like any good thing, too much of it is… well, too much. The idea of an animated gif is to create a mini-movie using a few still frames. It’s an easy way of illustrating a point without having to create an entire video. Plus animated gifs are quick to load and […]
Duplicate Testimonials – Don’t Do This
The exact same testimonial under different names – ouch. If the testimonial and author were both repeated in the example below, that would look sloppy, but, when the names are different, visitors start to think the worst: are the others real? Is that really a picture of a customer and her daughter? The best defense […]