Most small business website owners understand the importance of having a short, clear business description on their home page. But they often forget to link the text to relevant pages on the site. That’s a missed opportunity. Notice how this company tells visitors about the services they offer, but don’t make it easy to immediately click […]
Is Your Home Page Bounce Rate Too High?
On websites where the purpose of the home page is to guide visitors to the right page or pages within the site, a high bounce rate suggests there’s something wrong. If you have a one-page website or a home page which is more of an end point (with content or calls to action that don’t lead further into the site), […]