My local shopping mall recently changed their electronic directory and those changes provide an important lesson for website home pages: keep it simple. In a post warning against overcrowded home pages, I talked about having no more than three or four ideas on the home page. Here’s what the new mall directory looks like: There are […]
Is Your Home Page Overcrowded?
An organization I once worked for had a staff of about 40 people. Every few days I would get an email from one of them asking me to put a “really important” item on the website’s home page. “Oh, and make sure it’s really visible, near the top if possible.” It didn’t take long for that home page to […]
Do You Really Need A Home Link On Your Site Navigation?
You don’t need a Home link on your navigation, provided your logo or company name is linked to your home page. Keeping your navigation menu as simple as possible makes for a better user experience, and one easy way to minimize navigation is to remove the home page link. This assumes, of course, that you’re linking […]
Use Text Links in Your Home Page Content
Most small business website owners understand the importance of having a short, clear business description on their home page. But they often forget to link the text to relevant pages on the site. That’s a missed opportunity. Notice how this company tells visitors about the services they offer, but don’t make it easy to immediately click […]
Is Your Home Page Bounce Rate Too High?
On websites where the purpose of the home page is to guide visitors to the right page or pages within the site, a high bounce rate suggests there’s something wrong. If you have a one-page website or a home page which is more of an end point (with content or calls to action that don’t lead further into the site), […]