Anchor text is the clickable text that visitors see in a hyperlink; text that’s usually uniquely coloured, underlined, or both. Best practice is to make this anchor text descriptive of what visitors are going to get when they click the link. The other day I came across this example of weak anchor text: In this […]
Use Text Links in Your Home Page Content
Most small business website owners understand the importance of having a short, clear business description on their home page. But they often forget to link the text to relevant pages on the site. That’s a missed opportunity. Notice how this company tells visitors about the services they offer, but don’t make it easy to immediately click […]