I saw this question posed in a LinkedIn discussion, but I hear it all the time: Should I have an email newsletter or a blog? The answer is: it’s the wrong question. Most small businesses should have both, and the question should be: What kinds of email newsletter and blog should I have? By “email newsletter” I mean something […]
Email Your Mailing List Now If It’s Been More Than Three Months
Flooding your subscribers with mailings is not a good idea, but neither is emailing them too little. Aside from missed opportunities, there’s a tendency for people to forget what lists they’re on, and if they haven’t seen anything from you for a long time, they may think it’s spam and unsubscribe you. Worse still, they […]