Anchor text is the clickable text that visitors see in a hyperlink; text that’s usually uniquely coloured, underlined, or both. Best practice is to make this anchor text descriptive of what visitors are going to get when they click the link. The other day I came across this example of weak anchor text: In this […]
The Sharing Post
Millions of pages of content are generated on the web each day. Keeping up with the latest or digging through existing material, even in a narrow field, is impossible. That’s why posts which share links to relevant content elsewhere are so valuable to your visitors. But it’s important not to simply link and run. Besides […]