The exact same testimonial under different names – ouch. If the testimonial and author were both repeated in the example below, that would look sloppy, but, when the names are different, visitors start to think the worst: are the others real? Is that really a picture of a customer and her daughter? The best defense […]
Check Your Spelling Because It Matters
Spelling errors on a business website say something about its owner(s): lack of attention to detail, lack of knowledge, lack of pride in their business; even more so when the misspelled words are related to their business. Would you trust this dog trainer? Unless you have other information about this person, like recommendations from people you trust, […]