Do you have pages on your website that rank well but are not getting many clicks? You can find out by using Google Search Console. Once you find these pages, you can try changing their HTML Title and Meta Description and see if that helps the click-through rate. Begin by going to your website’s section in […]
Write Descriptive Anchor Text For Your Links
Anchor text is the clickable text that visitors see in a hyperlink; text that’s usually uniquely coloured, underlined, or both. Best practice is to make this anchor text descriptive of what visitors are going to get when they click the link. The other day I came across this example of weak anchor text: In this […]
When Sending Away Visitors Is A Good Thing
I often hear clients say they don’t want any external links on their site because that will take visitors away. But sending them away can be a good thing. I was working with a liquor store on improving their content and one of the pieces they were working on was a history of wine. The first […]
Does Your Site Need a Sitemap?
Most small business websites do not need a sitemap. As the name suggests, a sitemap (or site map) lists all the pages on your website, but there are two different kinds: XML Sitemaps These are specially-structured files used by search engines and other robots to better understand the content of and the relationship between pages on […]
How to Use Google Analytics Annotations
The tweet about your website’s newest article has done very well and you see the spike in traffic on Google Analytics. But a year from now, are you going to remember what that spike was about? Probably not. Which is why you should use Google Analytics annotations. This very handy feature allows you to make […]