My local shopping mall recently changed their electronic directory and those changes provide an important lesson for website home pages: keep it simple. In a post warning against overcrowded home pages, I talked about having no more than three or four ideas on the home page. Here’s what the new mall directory looks like: There are […]
Is Your Home Page Overcrowded?
An organization I once worked for had a staff of about 40 people. Every few days I would get an email from one of them asking me to put a “really important” item on the website’s home page. “Oh, and make sure it’s really visible, near the top if possible.” It didn’t take long for that home page to […]