The exact same testimonial under different names – ouch. If the testimonial and author were both repeated in the example below, that would look sloppy, but, when the names are different, visitors start to think the worst: are the others real? Is that really a picture of a customer and her daughter? The best defense […]
Using Testimonials And Reviews To Understand Your Audience
One of the hot terms in marketing these days is “persona.” The idea is to better understand your customers by creating profiles or personas. Research for these personas can get complicated, but here’s one that’s fairly easy to do: reading testimonials or reviews. Three key elements to researching your audience are: Finding out what problems they’re trying […]