Use a shortened URL when you have tracking or other codes in your URLs. Users of social media are familiar with shortened URLs, but they aren’t just for situations where you’re trying to save space. This article is about when and how a small business should make use of free URL shortening services in emails and other promotional material. […]
Recommended URL Shortener for Small Businesses
In another article I talk about when to use a URL shortener, and how to choose a URL shortener. The one I recommend is Bit.ly. Now, you can use Bit.ly for free by simply entering your long URL and it will spit out a shortened version to use in your email or other promotions. But I recommend signing […]