In 2015-16, PayPal has been making major changes to its user interface, including its checkout pages. A client called me the other day saying there might be something wrong with a PayPal button on their site. Some of her customers thought they were in the wrong place when they arrived at PayPal after clicking the button. When I […]
Is Your Home Page Overcrowded?
An organization I once worked for had a staff of about 40 people. Every few days I would get an email from one of them asking me to put a “really important” item on the website’s home page. “Oh, and make sure it’s really visible, near the top if possible.” It didn’t take long for that home page to […]
Check The Mobile Friendliness Of Every Page On Your Website
Is your website completely mobile-friendly? On one of my webinars recently, 7 small business owners volunteered to have their websites assessed. Only one of them failed the Google Mobile Friendly Test. So far, so good. The problem was: ALL of the mobile-friendly sites had at least a few serious design or readability flaws on smartphones and tablets. Look […]
Making Visitors Click Too Much?
Site speed is one factor that sends visitors running, but another is having to click too many times to get what they need. Check your site to make sure the good stuff isn’t more than a click away. Here are some situations to watch for: Unnecessary “entry” pages. These are pages with no navigation except […]