In 2015-16, PayPal has been making major changes to its user interface, including its checkout pages. A client called me the other day saying there might be something wrong with a PayPal button on their site. Some of her customers thought they were in the wrong place when they arrived at PayPal after clicking the button. When I […]
Do You Really Need A Home Link On Your Site Navigation?
You don’t need a Home link on your navigation, provided your logo or company name is linked to your home page. Keeping your navigation menu as simple as possible makes for a better user experience, and one easy way to minimize navigation is to remove the home page link. This assumes, of course, that you’re linking […]
Making Visitors Click Too Much?
Site speed is one factor that sends visitors running, but another is having to click too many times to get what they need. Check your site to make sure the good stuff isn’t more than a click away. Here are some situations to watch for: Unnecessary “entry” pages. These are pages with no navigation except […]