Here are a few ideas for writing a post or two during the christmas holiday season:
About the Season Post
What does the Holiday Season mean to you? What traditions do you observe in your family? Have a great story from when you were a child or about your children? What season’s greeting would you like to offer? This is the perfect opportunity to connect in a very personal way with your visitors.
The Gift Post
Ideas for gift-giving are always welcome, particularly ones that can bring a new twist to giving. The point is to help your reader find something that will help/delight/surprise the person they’re giving the gift to. If it’s about a product or service that you sell, it’s even more important to find the new twist or point out the value to the receiver.
The Charitable Post
Talk about a charity or cause that you support. As the season of giving, you’re tying into the holiday spirit by talking about what moves you to support this charity. A story is particular important here:
- How did you first become involved
- What was a particularly memorable story about someone the charity helped
- What happened at a charity event.
And of course include a link to where visitors can contribute in some way.
The Travel/Vacation Post
For many people the holiday season means travel, either to visit family and friends or to take a vacation, and that opens up a lot of great topics. The key is to relate the topic(s) to your business in a way that’s helpful to the reader:
- Travel tips in general
Planning, travel deals, products for travel.
- The home front
House-sitting, home security and monitoring, boarding pets, arranging care for someone you normally care for, home care (frozen pipes).
- Holiday travel stories
Your experiences (and your staff).
Remember, you don’t necessarily have to be writing something from scratch. This is the perfect opportunity for a sharing post where you link to a great article you read on one of these topics.
If you have a mailing list, send out a special mailing with a link to your Holiday post(s) along with a direct holiday greeting.
TIP: make sure you write the post well in advance of the week between Christmas and New Year so people are more likely to see it.